Wayflyer

Wayflyer is a revenue-based financing company that provides working capital specifically to ecommerce businesses. The company was founded in Ireland in 2019 and has expanded to serve ecommerce merchants in the United States.

Wayflyer's model is designed for ecommerce brands that sell products online, particularly direct-to-consumer brands that use digital advertising to drive sales. Wayflyer connects to a business's ecommerce platform, advertising data and bank accounts to assess the health of the business and determine an eligible financing amount.

Wayflyer provides upfront capital that ecommerce businesses can use for purchasing inventory, running paid advertising campaigns, or covering other growth-related expenses. Repayment is made as a percentage of daily revenue, automatically deducted until the advance plus a fixed fee is fully repaid. This means repayment scales with business performance: stronger sales mean faster repayment, and slower periods mean lower daily repayments.

As with all revenue-based financing products, the cost of Wayflyer capital should be evaluated carefully. The fixed fee charged by Wayflyer should be calculated as an effective annual rate and compared against other financing options including bank loans, SBA financing, credit union products and other ecommerce-focused lenders.

Wayflyer is specifically designed for ecommerce businesses. It is not suitable for service businesses, brick-and-mortar retailers without significant online sales, or businesses without a meaningful digital revenue stream.

Wayflyer operates in the United States and other markets. If you run an ecommerce brand that needs growth capital for inventory or marketing, Wayflyer is worth exploring alongside a full comparison of available financing alternatives.